At the heart of Dubai Mall, The Nucleus Group crafted a refined signage experience for 99 Sushi, capturing the essence of the brand’s luxury dining experience. The installation featured a stainless steel mirror finish with edge lighting, creating a striking visual that shimmered with sophistication and modernity.
Every reflection from the polished surface told a story of precision, elegance, and high-end taste—a perfect match for 99 Sushi’s renowned culinary artistry. More than just signage, it became a glowing beacon, drawing guests into a world of refined flavors and ambiance.
This project was not only about creating a sign, but about building a first impression that speaks luxury, quality, and impeccable attention to detail — just like every plate served at 99 Sushi.
